Are We Bragging Enough?

Recently, I read about a study that investigated the perception of boasting. What the researchers were looking for was whether there are specific situations in which bragging is more effective than in others. During the study,  “As” personality was...

Why Referrals?

Somebody asked the other day. “Why do you need referrals?” The question caused me to stop and think for a moment before replying. Obviously, everybody who is in business wants referrals. It is a great way to generate new business, as we are already “pre-approved”...